Update feature_request.md (#73)

Author: kcorneli201

.github/ISSUE_TEMPLATE/feature_request.md

@@ -20,7 +20,11 @@ A clear and concise description of any alternative solutions or features you've
 Add any other context or screenshots about the feature request here.
 
 **JWP Ticketing**
-To expedite resolution and maintain confidentiality, we kindly request that you submit a JWP [ticket](https://support.jwplayer.com/hc/en-us/requests/new) in conjunction with this new `Issue`. A JWP ticket provides a secure platform for sharing sensitive information related to the bug, request, or question, and directly associates the `Issue` with your account. This approach enhances our ability to track progress and provide timely updates. 
+To expedite resolution and maintain confidentiality, submit a JWP [request](https://support.jwplayer.com/hc/en-us/requests/new) in addition to this new `Issue`.  A JWP request offers the following benefits:
+* Associates the `Issue` with your company
+* Permits securely share sensitive information related to the bug, request, or question
+* Enhances JWP's ability to track progress and provide timely updates
+* Enables you to track and manage multiple issues through a single platform 
 
-| ℹ️ While `Issues` are valuable for open-source collaboration and will eventually be addressed, a JWP ticket is essential for establishing a clear timeline and ensuring efficient support. |
-|:---|
+| ℹ️ While `Issues` are valuable for open-source collaboration, a JWP request ensures that you will receive clear timelines and efficient support. |
+|:---|