This analysis is a Capstone Project from the Google Data Analytics course from coursera
Bellabeat is a pioneering high-tech company creating health-focused products for women. Their smart devices seamlessly integrate into women's lives, offering insights into activity, sleep, stress, and reproductive health. With an elegant design and innovative technology, Bellabeat empowers women to monitor and understand their health, enabling informed decisions for a healthier lifestyle.
Business Task: analyze smart device usage data in order to gaininsight into how people are already using their smart devices and provide recommendations for how these trends can inform Bellabeat marketing strategy.
Business Objectives: What are the trends identified? How could these trends apply to Bellabeat customers? How could these trends help influence Bellabeat marketing strategy?
Tools Used: Python for Data Cleaning, Data Transformation, Data Visualisation and Data Analysis